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000About · Alejandro Fink
Buenos Aires · Argentina
I moved through systems, data, sales, product and operations. Today I use that journey to connect what is usually handled separately.
01 The thread connecting it all
Each stage added a different way of looking at the same problem: how to move a decision forward without losing context.
2016—2018Systems
As a functional analyst and QA, I worked across SAP, web services, documentation and distributed teams. I learned that defining the problem well matters as much as executing the solution.
Accenture · functional analysis & QA
2019—2022Data
In SAP master data, a small decision could propagate through an entire system. I learned to seek consistency, document decisions and think through consequences before moving forward.
Soychu · SAP master data lead
2022—2025New languages
Full-stack training gave me the language to understand logic and requirements. Consultative sales added another question: not only whether something works, but whether it helps someone decide.
Henry 2022 · commercial experience 2025
2026—todayReal operations
With Torvena, I stopped looking at e-commerce in separate parts. Brand, product, catalog, Shopify, campaigns, support, suppliers and logistics coexist in one operation, and every decision has real consequences.
Torvena · owned e-commerce business in production
02 The present
This is not a fixed list. It is a practice combining an owned business, projects for others and an evolving way of working.
01Owned business
An e-commerce business where strategy, experience and operations stop being separate concepts.
↘02Digital projects
Websites, MVPs and prototypes with explicit states, visible decisions and room for continued measurement.
↘03Working method
I break down objectives, distribute tasks, integrate contributions and validate the outcome under my responsibility.
↘03 An honest way of working
No inflated titles
no invented results
I need to understand what must be solved, how to verify it and when deeper technical expertise is needed.
I work with AI and specialists to research, implement and diagnose. My responsibility is to define the expected outcome, integrate the parts and validate that the solution works in the real world.
I do not start with a list of technologies. I start with the problem, the audience, the constraints and the next decision the business needs to enable.
04 Now you know the journey
