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E-commerce & Digital OperationsProduct · UX · OperationsBuenos Aires, AR

I turn context into direction

I CREATE EXPERIENCESTHAT MOVEBUSINESS FORWARD

I organize the decision, design the journey and support implementation that can last

01 · Context before screens

I do not start with a screen. I start with

02 · After the click

I operate my own brand and see what happens

03 · One system

The decision connects business, experience and operations

04 · Innovation with judgment

I explore new tools, but adopt them when they help build

01E-commerce & conversion

Store, catalog and decision-making work together, so the experience becomes more than an isolated page.

02Experience & story

Art direction, rhythm and narrative that sustain a first impression beyond the hero.

ISOLATED DECISIONS COST TIME

I connect the parts so the work can move forward

When an idea needs to become something real

Context + judgment + execution

  1. ✓

    Order before screens

    I turn an unclear need into priorities, a clear journey and a concrete next step.

  2. ✓

    One decision, multiple consequences

    I connect experience with catalog, support, suppliers and operations to avoid isolated solutions.

  3. ✓

    Technology with purpose

    I bring in AI and new tools when they accelerate, clarify or make the work verifiable.

  4. ✓

    Implementation built to last

    I go beyond recommendations: I help implement the solution and leave a system the team can keep using.

04The next move

Let's make somethingpeople want to explore

A clear, useful experience connected to what your business needs to move forward